Legal · Measurement
Revenue & Retained Case Attribution
Law firm SEO ROI tracking ends the vanity report: organic sessions tied to consults, consults tied to retainers, retainers tied to the pages that earned them.
Report retained cases, not sessions.
A rankings report doesn’t pay rent; a retained-case report does. Attribution for law firms wires the loop: which practice-area mesh produced the consult, which jurisdictional page produced the call, and what the firm’s organic channel contributed to signed matters this quarter.
What this page covers
The measurement stack (analytics, call and form tracking, consult-to-retainer data); how attribution handles the long legal research chain; and what the monthly report reads like — baseline to curve, per practice area, the “why” in plain English. See the hospitality counterpart: per-unit attribution.
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