Google just released a brand-new way for local businesses to stay relevant in search results — it’s called “What’s Happening.” This new feature inside your Google Business Profile (GBP) lets you share real-time updates that show directly on your business listing.
Let’s walk through what it is, why it matters, and how you can use it today.
🔍 What Is the “What’s Happening” Feature?
“What’s Happening” is a new post type that appears directly on your Google listing — often labeled as “This Week” in local search results. It’s built for timely, real-world updates like:
- đź’Ą Specials and promotions
- 🎤 Events and appearances
- 🍔 Limited-time menu items or services
- 👷‍♂️ Staff features or renovations
It shows up in a high-visibility slot and offers a scrollable preview, image, and clickable action — without needing the customer to visit your website first.
📲 Here’s How It Looks (Real Example)
Franksville Chicago is already putting it to work with a simple weekly promo:
🔹What it looks like live:
They’re using the new section to advertise a $2 Off Foot-Long Hot Dog special every Wednesday — with an eye-catching image, short description, and an Order Online CTA.
🎯 Why It’s a Big Deal
This feature matters because it:
- âś… Shows up directly in Google Search results
- âś… Adds freshness to your business profile (which Google loves)
- âś… Encourages action from nearby customers who are ready to decide
It’s a low-effort, high-impact way to keep your profile looking current — without having to post to social media or run an ad.
đź’ˇ What Should You Post?
Some easy ideas to start with:
| Business Type | What to Post |
|---|---|
| 🍽️ Restaurants | Daily specials, new dishes, live music |
| 🛍️ Retail Stores | New arrivals, weekly sales, trunk shows |
| 🧖‍♀️ Salons & Spas | Staff spotlights, promos, seasonal offers |
| 🏋️ Gyms & Studios | New classes, trainer intros, events |
Post once a week to stay fresh and consistent.
🚀 Final Takeaway
The new “What’s Happening” feature is like a digital chalkboard — fast, visual, and always relevant.
Whether you’re running a restaurant, gym, boutique, or salon, this gives you a better way to grab attention before someone even clicks your site.
👉 Need help setting this up or managing your Google Business Profile content weekly?
We can handle it for you — just reach out to us at https://book.vertivine.com
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