A leaner, more flexible SEO firm.
What does the word “Firm” in the term SEO firm really stand for? Traditionally, it brings to mind certain images. Most people will think of something like a law firm. The word “firm” also brings with it a sense of professionalism; a place where one can find the reliable and efficient results they are looking for.
But there is nothing that says one is mutually exclusive from the other. In this day and age, the need for professionalism and flexibility is creating a new landscape in the business world, and this is particularly true in the SEO industry.
Why is flexibility so important in an SEO firm?
The business world moves fast and good SEO helps you keep up. If you get caught unaware, changes in how people find your business can put you at a disadvantage. It really wasn’t too long ago that people relied on newspaper ads and telephone books. The hottest thing in social media was MySpace, and laptops were taking over.
Now, the majority of the searches on the internet are done with mobile devices like smart phones, and there are rumors that even Facebook might have a limited lifespan. What happens to your search engine optimization plan when the way people search for your company changes because they start using different keywords? What happens if Tumblr becomes the next big thing and the landscape of social media changes? Can your SEO firm make these adjustments in a timely fashion?
What makes a great SEO firm design?
A smaller, locally oriented SEO firm stands a better chance of adapting to change. There is less red tape involved in the decision making process and things tend to get done quicker. Also, there is much less chance of a group of shareholders getting in the way of progress, and a local firm is more likely to listen to how YOU want to get things done.
The newer and leaner SEO firm is one that looks at search engine optimization as a living and breathing thing. The internet is always evolving, and those who optimize for it have to always keep this in mind. So keep the concept of “SEO firm flexibility” in mind as you decide who to hire for your search engine optimization.